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Got Milk? Green Lantern Does

Ryan Reynolds and his alter-ego in Warner Brothers' latest DC Comics adaptation, Green Lantern, are the stars of the California Milk Processor Board's newest "Got Milk?" ad campaign. The ad, titled "Join the Corps: Green Lantern Lights Up With the Super Powers of Milk," features Reynolds in his superhero costume sporting a classic milk mustache and levitating a glass of milk with his power ring. The text reads, "Where there’s a will, there’s a way," and, "See what milk’s protein can do for your muscles," accompanied by a web address for a Green Lantern-themed site aimed at raising awareness of the benefits of milk. The site not only contains a pretty nifty web-cam game, but Michael Clarke Duncan, who voices the alien Green Lantern Kilowog, provides the narration.

Green Lantern is based on the classic DC Comics character created by John Broome and Gil Kane that first appeared in Showcase #22 (October 1959). The screenplay was written by Michael Green, Greg Berlanti and Marc Guggenheim. The story centers around Hal Jordan (Reynolds), a cocky test pilot who is bestowed the power ring of the dying protector of Earth, Abin Sur (Temuera Morrison), and must discover what it means to truly be a hero if he is to survive his induction into the Green Lantern Corps and help to protect the galaxy from the threat of Parallax. The cast includes Blake Lively as Carol Ferris, Mark Strong as Lantern Sinestro, Peter Sarsgaard as Hector Hammond , Angela Bassett as Amanda Waller and Academy Award-winner Tim Robbins as Senator Hammond, with Academy Award-winner Geoffrey Rush providing the voice of Lantern Tomar-Re.